Visual rhetoric

Visual rhetoric is a relatively recent branch of rhetoric that applies the methods of rhetorical criticism to explicate how visuals 'talk' to their perceivers. Visual rhetoric treats any visual as an act of deliberate communication, at the same time.

All visual communication included in visual culture and visual art history, including visual images, fall under the domain of visual rhetoric - as opposed to audio rhetoric (music, persuasion through sound) or lingual rhetoric (literature, journalism, liguistics, grammar, etc.). Visual tropes and tropic thinking are a part of visual rhetoric (the art of visual persuasion and visual communication using visual images). The study includes, but is not limited to, the various ways in which it can be applied diachronically, synchronically and perchronically throughout visual art history.

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