Love styles

Love styles are models of lovers developed by Susan Hendrick and Clyde Henrick. They identified six basic theories that people use in their interpersonal relationships:

  • Eros — a passionate physical love based on physical appearance
  • Ludus — love is played as a game; love is playful
  • Storge — an affectionate love that slowly develops, based on similarity
  • Pragma — pragmatic love
  • Mania — highly emotional love; unstable; the stereotype of romantic love
  • Agape — selfless altruistic love; spiritual

Furthermore, they found men tend to be more ludic, whereas women tend to be storgic and pragmatic. Relationships based on similar love styles were found to last longer.


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