Vodafone Japan

Vodafone K.K. (ボーダフォン株式会社), also known as Vodafone Japan, is the Japanese branch of mobile phone operator Vodafone.

Contents

Technology

Vodafone Japan currently operates both PDC (Japanese 2G) and W-CDMA (UMTS 3G) networks. Unlike NTT DoCoMo's competing W-CDMA network FOMA, J-Phone is compatible with UMTS and supports transparent global roaming for existing UMTS (and even GSM) customers.

History

The company was originally founded in 1991 as the mobile phone division of Japan Telecom under the name Digital Phone (デジタルホン). J-Phone Co., Ltd. (J-フォン) was formed in 1999 by the merging of Digital Phone Group (DPG, 3 local companies) and Digital TU-KA Group (DTG, 6 local companies, not to be confused with TU-KA). Japan Telecom owned a stake of 45.1%. In October 2001, the British mobile phone group Vodafone increased its share to 66.7% of Japan Telecom and 69.7% of J-Phone. On October 1, 2003 the brand was officially changed to Vodafone.

Services

Vodafone Japan has been growing steadily for a decade by continuously introducing new services and enhancements such as SkyWalker SMS for PDC, SkyMelody ringtone download, the famous Sha-Mail picture mail, and advanced Java services powered by JSCL.

Vodafone Japan is shifting its wireless data services from the proprietary J-Sky to the open standard WAP platform but it is likely to remain different from other Vodafone Live! services abroad while new services and improvements are constantly being added to compete in the Japanese market.

Vodafone Japan's 3G UMTS service, the Vodafone Global Standard (VGS), is performing even worse than DoCoMo's FOMA service. VGS has not acquired many subscribers because the lack of full range of wireless data services.

As of end December 2003, Vodafone Japan has 14.774 million customers, among which 111,700 are VGS subscribers and 12.771 million are Vodafone live! users.

Timeline

1991-07: Tokyo Digital Phone established
1994-04: Starts PDC cellular service in the 1.5 GHz band, 10 MHz bandwidth
1997-11: Launches SkyWalker SMS service designed by Aldiscon and Ericsson for PDC
1998-11: Launches SkyMelody ringtone download service
1999-12: Launches J-Sky wireless Internet service
2000-11: Launches Sha-Mail (写メール) picture messaging service (similar to MMS)
2001-06: Launches Java service with well-designed JSCL library
2002-12: Vodafone launches VGS W-CDMA 3G R99 service

ja:ボーダフォン

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