Cult of personality
de:Personenkult it:Culto della personalità zh:个人崇拜
- "Cult of personality" may also refer to:
- Media obsession with celebrities.
- Ego-driven management in a commercial corporation.
- A song by the band, Living Colour.
The term cult of personality generally refers in derogatory terms to what the term's users believe to be the excessive adulation of a single living leader. The term was coined by Soviet leader Khrushchev soon after the death of Stalin, but the phenomenon as such is much older.
Personality cults usually characterise totalitarian states or countries which have recently experienced revolutions. The reputation of a single leader, often characterized as the "liberator" or "savior" of the people, elevates that leader to an almost divine level. The leader's picture appears everywhere, as do statues and other monuments to the leader's greatness and wisdom. The leader's slogans and other quotes cover massive billboards, and books containing the leader's speeches and writings fill up the bookstores and libraries. The level of flattery can reach heights which may appear absurd to outsiders. For example, during the Cultural Revolution, all Chinese essays, including scientific papers, had a quote from Mao Zedong, and all quotes from Mao appeared highlighted in boldface or in red.
Personality cults aim to make the leader and the state seem synonymous, so it becomes impossible to comprehend the existence of one without the other. It also helps justify the often harsh rule of a dictatorship, and propagandize the citizens into believing that the leader operates as a kind and just ruler. In addition, cults of personality often arise out of an effort to quash opposition within a ruling elite. Both Mao Zedong and Joseph Stalin used their cults of personality to help crush their political opponents.
The creation of such a vast cult often led to criticism of the regimes of Joseph Stalin and Mao Zedong in particular. During the peak of their reigns both these leaders appeared as god-like omniscient rulers, destined to rule their nation for all eternity. Government orders prescribed the hanging of their portraits in every home and public building, and many artists and poets were instructed to only produce works that glorified the leader. To justify this level of worship, both Mao and Stalin tried to present themselves as personally humble and modest, and would often characterize their vast personality cults as nothing more than a spontaneous show of affection by their people. Stalin in particular used this excuse to justify the Communist Party's massive campaign of renaming things in his honor (see List of places named after Stalin).
Cults of personality can collapse very quickly after the ousting or death of the leader. Stalin and Mao both provide examples of this. In some cases, the leader formerly the subject of a cult of personality becomes vilified after his death, and often a massive effort at renaming and statue-removal ensues.
It should be noted that the term "personality cult" does not generally refer to showing respect for the dead (such as historic national founders), nor does it refer to honoring symbolic leaders who have no real power. The latter often occurs with monarchies, such as that of Thailand, in which the king or queen's image is respectfully displayed in many public places, but convention or law forbid them from converting this respect into real political power. Other notable past personality cults included those of Adolf Hitler's Nazi Germany, posthumous Kemal Atatürk's Turkey, Ho Chi Minh's Vietnam, Nicolae Ceausescu's Romania, Enver Hoxha's Albania and Saddam Hussein's Iraq. Imperial Rome and the world of Hellenistic Greece displayed many pre-modern equivalents of cult of personality features, with ancient Egypt especially practised in the ways of elevating monarchs to god kings.
Cults of personality do not appear universal among all totalitarian or authoritarian societies. A few of the world's most oppressive regimes have in fact exhibited little to no worship of the leader. The Khmer Rouge government in Cambodia and the theocratic Taliban government of Afghanistan lacked many of the trappings of cults of personality, and the leaders in these regimes remained almost anonymous. In these cases, the lack of a cult of personality seems partly motivated by the desire to project an image of a faceless but omniscient and omnipresent state. In other cases, such as the post-Mao People's Republic of China, authorities frown upon the establishment of a cult of personality for fear it may upset the balance of power between the leaders within the political elite.
Some current countries that feature personality cults include Saparmurat Niyazov's Turkmenistan and Kim Jong Il's North Korea.
The most famous fictional cult of personality is probably that of Big Brother in the novel Nineteen Eighty-Four by George Orwell. The character was based on England's Earl Kitchener (the US copied the UK's Kitchener propaganda practically verbatim, replacing him with Uncle Sam).
The cult of the personality in a state as described hereabove is very similar to the functioning of person-centred leadership of gurus in purported cults. In fact, some religious scholars consider cults as mini-dictatorships. When the followers see the guru as a great saint or avatar then this personality cult can take extreme forms. Often, cults or new religious movements defend this practice by comparing itself to mainstream religions like Christianity in which Jesus was worshipped when he was still alive. Or they defend this by referring to the Ishta-Deva (chosen deity) principle in Hinduism.
Compare with: monarch, emperor, apotheosis, charismatic authority
See also: Civic religion
| Cult | Destructive cult | Purported cults | |
| Cult of personality | Propaganda | Charismatic authority | Communal reinforcement | Faith | Mind control | |
| Christian countercult movement | Anti-cult movement | Exit counseling | Thought reform | Deprogramming |
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