Anheuser-Busch

Anheuser-Busch (NYSE:BUD), the world's second largest brewing company ( No.1 Interbrew/Belgium,No.3 Heineken/Netherlands) is based in Saint Louis, Missouri, USA. The company brews 35 different beers and malt liquors. Anheuser-Busch's best known beers include brands such as Budweiser (known in Europe simply as "Bud," under an agreement with the Czech brewers of another "Budweiser" beer), and the Busch and Michelob families. The company also produces a number of smaller-volume and specialty beers, nonalcoholic brews, malt liquors (King Cobra and the Hurricane family), and flavored malt beverages (e.g. the Bacardi family and Tequiza). "A-B," as the company is often called, owns 12 U.S. breweries.

Overseas, Anheuser-Busch owns two breweries; in addition, breweries in seven countries produce Budweiser locally. It owns:

  • 50% of Grupo Modelo in Mexico
  • 29% of China's Harbin Brewery Group Ltd.
  • 20% of Compañía Cervecerías Unidas (CCU) in South America
  • 9.9% of Tsingtao Brewery Company Ltd. in China. Under an agreement with Tsingtao, Anheuser-Busch’s interest will increase to 27% during the next several years. A-B has 17 overseas offices.

The company is known in the United States for its huge advertising presence, including a sports marketing division which creates advertising material for the Super Bowl and many other sporting events. Famous Busch television campaigns have included the "Gimme a light" spots, frogs and lizards saying 'bud-wei-ser', the annual Bud Bowl, the "Waazzzup" series, and others.

Anheuser-Busch owns Busch Gardens, SeaWorld, and several other amusement parks and resorts, as well as production, transportation and packaging operations related to its beer business.

The St. Louis Cardinals baseball team was owned by Anheuser-Busch from the mid 1950s until it was sold to a group of private investors in March 1996. Busch Stadium, paid for and built by the brewery in the early 1960s, still bears its name, although a new stadium is under construction and the current ballpark will be demolished by 2006. A-B has signed an agreement for the new ballpark to keep the "Busch Stadium" name.

(1) Source: Impact: Global News and Research for the Drinks Executive, Volume 33, Nos. 19 & 20, October 1 & 15, 2003.

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zh:安海斯-布希


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